One of the essential features that differentiates the private cloud storage over private cloud technology is the enhanced level of security and control since the services and infrastructure are maintained on a private network, rather than public network. Personal cloud is a cloud storage platform that enables the customers to access, synchronize and share stored data across various mobile devices such as smartphones and tablets.
As put succinctly by Gartner, "The personal cloud is the collection of content, services and tools that users assemble to fulfill their personal digital lifestyle needs across any device. Each user's personal cloud is unique and evolving, as the user's daily needs change and as vendors and products come and go”
Enterprises worldwide have already adopted the public cloud to provide services to many clients using the same shared infrastructure at an affordable cost. However, reports of government surveillance and data breaches bring to the forefront the security and privacy risks that come along with public storage providers. Apart from the covert risk of data being compromised, the burgeoning need of storing more data on these public cloud storage comes at a price, usually at the cost of monthly fees you pay and which keeps on adding. Private cloud technology is similar to a public cloud in terms of basic purpose but differs greatly in terms of data storage capacity, reliability, security, privacy, mechanism of sharing and data migration between providers. The ultimate end is get over external hard drives needed for storage for the terabytes of data.
The increasing use of camera-equipped devices, such as smartphones and tablets, has created a huge demand for a secure platform to store digital content. Faster and convenient access to stored data and sharing of information would define new standards for the personal cloud industry to create lucrative opportunities for the market players.
The next wave of the personal cloud that dominates the enterprise cloud services are the emergence of virtual personal assistants (VPAs), internet of things, and the design of sound authentication technology as a part of data protection strategy. Virtual personal assistants (VPAs) can fill up the gap between multiple services and apps that enterprises can choose from. Many prominent big smartphone platforms like Apple iOS, Google Android and Microsoft Windows Phone have added a VPA capability to their platforms. Not long before, virtual personal assistant will act as a virtual operating system, and much powerful than today’s search engines. Not only stalwarts such as Google, Microsoft and Facebook are putting large stakes in VPA segment by making huge investments. This puts user-understanding, contextual inputs and service choreography at revolutionizing the understanding of our surroundings.
This amount of real-time data generated is redefining the personal, data landscape and integrating it with organization objectives.
The most significant concerns in all of this is security, especially authentication. The strong authentication technologies ensures that the information is being compromised for malicious ends. This will ensure a long-term development of personal cloud services for enterprises adoption.
The growing trend of adopting Bring-Your-Own-Device (BYOD) across organizations is further expected to boost the growth of the market. The market opportunities for the global personal cloud is great. As per a report by Allied Market Research titled, “World Personal Cloud Market Opportunities and Forecasts, 2014–2020,” the world personal cloud market is expected to generate a revenue of $89.9 billion by 2020, growing at 33.1% CAGR during 2015–2020 forecast period.