Advanced Curing Techniques to safer Processed Poultry Meat

Upcoming consumer apps to trace back all inputs in industry demands that would lead to safer curing techniques boosting the processing poultry meat market growth.

Processed poultry meat market experiences larger consumer demand as compared to meat from other sources such as beef and pork. The main reason is, processed poultry meat being the healthier alternative, with complementary benefits, such as convenience of storing, assorted choices, and enhanced flavors. The industry takes live stock from poultry farms or raise their own under monitored breeding. From ancient salting and smoking performed on parts, or entire carcasses, it moved over to using more complex chemicals, in an advanced processing environment. Therefore, monitoring compliance of these techniques with safety standards and tracing safe content in them in necessitated.

Popularity of Processed Poultry Meat Market


Spoilt for choice and flavor, global population loves the ready-to-eat concept in processed poultry meat. For them, these picks off the store shelves directly implicate sundry taste and texture of meat products that could possible reduce preparation time spent in the kitchen. Health-aware customers find it the easiest way to source their daily protein requirements, and the best type in class. The industry lays out the table with an array of sausages, chops, and nuggets among other types, measured in careful portions, with reduced fat content. However, it is the same class that later realized possible toxic contamination it could cause with continuous consumption.

Recent meat scandals, coming forth from misguided local players, gained bad light from the consumers. Almost instinctively, services plus software were initiated, to help customers check the route taken by the meat, from farm to fork, on their own. OriginTrail, is one such software application, that has been recently developed by a Slovenian start-up. The app enables meat processing companies to educate their customers about all units the product has gone through and the additives that have been used on them all the while.

Market Prospects for Processed Poultry Meat


Despite all the fuss about unhealthy sodium and nitrate additives, consumer trends hardly seem to dip for the market. In this backdrop, certain companies picked the convenience and taste criteria to develop substitutes for processed poultry meat in the market. Yet, meat lovers can’t develop the heart or taste for such alternatives. This provides manufacturers with another chance to review the chemical compounds being employed in their processes. If this opportunity remains disregarded, software apps such as OriginTrail, in combination with stringent organizational rules, will force companies to maintain complete transparency. Though, such transparency would require some regulating authority to keep a check upon genuineness of what is being communicated. If all goes well, market players would be forced to employ advanced curing chemicals to reduce pathogen breeding in shelved meats, and employ safe flavoring components.

In a recent report published by Allied Market Research on “World Processed Poultry Meat Market - Opportunities and Forecasts, 2014 – 2020”, analysts predict the market to grow at a stable CAGR of 6.4% during 2015 to 2020. According to the report, chicken was the source that contributed maximum to the processed poultry meat market in 2014. During the same year, retail segment leads the list of end-verticals of the industry. The report is inclusive of current and future trends, along with a detailed analysis of supply-chain modules, that outline profitable investment pockets for existing as well as new entrants.

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