Google’s new service Cloud IAM to Compete with AWS and Microsoft Azure

The new service can be used with google accounts, google groups, service accounts, and google apps domains.


Cloud identity and access management (IAM) is a security platform that helps organizations to grant access to information to specific users only. It enables companies to achieve better data security, prevent unauthorized access, and reduce operational costs. Enhanced data privacy and smooth flow of information are major benefits of cloud IAM.

Services offered by Cloud IAM:

  • Access management
  • User provisioning
  • Governance & compliance management
  • Directory services
  • Multi-factor authentication
  • Single sign-on (SSO)
  • Password management

Cloud IAM, a new tool from Google:


Google announced that it will present more enterprise-focused features to its Google Cloud Platform at GCP NEXT conference in San Francisco. It will introduce a new tool called Cloud IAM, which is available in beta to help companies to ensure that only specific people are allowed to access certain information with Google cloud infrastructure. The new service is compatible with google accounts, google groups, service accounts, and google apps domains.

“IAM allows you to assign permissions to your Cloud Platform resources through IAM roles, which are defined as a collection of permissions — owner/editor/viewer gave users permissions to all resources in a project,” Brian Stevens, vice president of Google Cloud Platform for product management, wrote in a blog post. “This is the first of the many launches we have planned to enhance IAM capabilities on GCP. In the coming months, we’ll add more roles and the ability to define your own custom roles.”

Companies concerned with compliance and security would benefit from this new feature from Google. It would help Google to compete with Amazon Web Services (AWS) and Microsoft Azure. Amazon Inc., one of the public cloud market leaders has IAM capabilities in AWS, while Microsoft has Azure Active Directory with IAM compatibility.

Alongside Cloud IAM, following features will be included in Google Cloud Platform:
  • Ability to allow customers to use their own encryption keys for Google Compute Engine
  • Support for customer-supported keys for Google Cloud Storage in beta
  • Audit logging to track what each person does on Google cloud infrastructure

Analysts studying the market have revealed a thorough information about changing market dynamics and how market would shape in the future. Allied Market Research has published a report titled, “World Cloud Identity Access Management (IAM) Market - Opportunities and Forecast, 2014 - 2020.” As per the report, the world Cloud IAM market is expected to grow at a CAGR of 26.2% from 2015 to 2020 and would reach $2.8 billion by 2020. The report offers an extensive analysis of dominant segments, drivers & opportunities, and competitive intelligence. Furthermore, the research provides analysis of key market players, SWOT analysis, value chain analysis, and estimations through 2014 to 2020 for each segment of the industry.

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