Parent’s Openness Brings Transparency in the Baby Food Market

Dramatic shift in urbanization and changing lifestyle have made the parents highly dependent on baby food market. Increase in disposable income too plays a key role in keeping the prospects of the sector high.

Global economic downturn in 2008 had affected the FMCG industries, including baby food market. Hit hard by recession, parents were seen preparing food at home. Mothers too returned to breastfeeding owing to the rising cost of the formulae food back then. However, the sector is reviving now owing to the growth in packaging innovation and brand image as balanced, safe and time -saver. Research analysts at Allied Market Research tracking the recent trends and share and size indicate that sector is highly influenced by the formulae sales. Apart from is baby drinks and snacks have been the most sought after products, as a result busy lifestyle of the couples and increase in dispensable income.

Notables Trends in the Baby Food Market

Parents are increasingly spending on organic food. Sales of organic food particularly in the natural supermarket channel have also increased over 60 % during the past six years. Organic food is still a top claim on drinks for infant. Although not included in the most sought after list, parents are seen shopping for products with either low or no sugar. The number of parents spending on whole wheat as well as low sodium has grown over the past few years. In 2016 prominent brands would continue to make the most of their marketing initiatives to attract consumers to the nutritional value of the food or drinks. 

Baby Food

Customer Demand in Baby Food Market

The first time customers look for pay offs. First time parents want to connect with the food companies and understand the convenience a brand can provide them. They definitely say no to both confusing as well as hectic process to seek information. The count of first time dads and moms glued to baby sites are also increasing. These websites are called mommy blogs. Parents often use blog sites to obtain nutritional data. Mothers now demand for variety of flavours that can appeal to their picky children. Close to a quarter moms and dads who have been feeding their infants on a combination of homemade as well as food brought from the store expect brands to inform them about toddler food available. This would definitely lure the group of parents inclined to a fresh, new and highly exotic range. 

Popular Introductions in Baby Food Market

The clearly crafter pouches launched by Happy Family is still making winds. These punches are made of aluminium oxide to act as barriers and ensure transparency. Company has gone a step forward by printing the recipe on the package itself. Commenting on their innovation Shazi Visram, chief executive officer of the brand said "Parents are looking for openness and honesty from the companies they buy products from, especially for their baby." He further added "We developed Clearly Crafted with this in mind. We want to share every aspect of the product story, from the farms where we grow our ingredients to the recipes that we use. Parents can feel confident feeding their children, by knowing and seeing exactly what's inside the pouch."  A reputed brand in the organic segment named Plum Organics has introduced a formula, where they have favoured the use of organic lactose as an exclusive carbohydrate. Last year BEABA based in Hoboken had appointed Lisa Speransky to take over the operations of the company’s North American subsidiary. 

Eyeing the major developments in the sector, Allied Market Research has published a report titled “Baby Food Market - Opportunities and Forecasts, 2014 -2020.” The study exclusively evaluates the growth, market share and size and trends shaping the future of the industry.

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