Whiff of Growth for ‘Natural’ Flavors in Global Food Markets

Industry players boldly splurge investments over discovering natural sources for their flavoring compounds, with focus on healthier and safer agents.

Food has always been the ultimate retreat. Reasonably, nutritional nourishment is not the only reason why we eat or drink. The therapeutic effect that aromas have on one’s senses is undeniable. Flavors essentially add three senses to edible substances; taste, smell, and color. The ancient business of attending to culinary desires has gained its peak with the discovery of artificial flavoring agents and expansive sources of derivation.

World of Flavors

Earlier flavors were derived from mixing purely natural components to treat or modify the taste of edibles. With laboratory tools at the assistance of qualified flavoring chemists, added to the litany of organic chemicals known, the processing is more complex in modern markets. Flavor chemists, are super-sensitive to tastes as well as aromas coming from over thousands of chemicals, vegetative parts, all things living, and their organs. It is surprising how certain commercial fruity flavors involve animal extracts.

Dealing with ethnic and religious beliefs that vary over the regional markets, while driving their eating habits, is a major issue. This, and the need to protect trade secrets, motivate providers to hide the exact sources of flavors.


Hitting Right Buds

Companies have their priorities set when it comes to development procedures. The primary, of course, is getting the flavor right. A safe composition that shall survive shelf-life and retain its properties when heated, refrigerated or cooked is developed. It is important to continuously innovate their delivery technologies for the ease plus pleasure of consumption for its end-users.

It almost takes around a hundred or more hits to achieve the correct note. This is applicable to both taste and aromas. Smell, in flavor industry is typically used to vary the flavor even when the taste remains same. Hence, both the factors gain equal attention from flavorists. Given the multiple combinations of chemicals and natural derivatives that could possibly lead to the same result, the most profitable flavor profile is the obvious choice. Although, this could imply that your favorite flavor might contain weirdest of extracts possible.


Trends in Taste

The recent focus has shifted from gaining consumer attention to getting them addicted to flavors. ‘Food addiction’ as seen by companies only keeps the consumer keep coming back for more of what they love. Formulators for the time being focus on maintaining balance in their approach towards both subtle and traditional flavors to stimulating and gourmet ones. 

Study of segmented population, done on the basis of individual preferences, exhibits inclination towards products with transparent composition declaration. The increasing health-conscious population now opt for low-, or no-calorie beverages and foods. It is the same concern which drives the trend of sourcing proteins from plants rather than meat. Stricter regulations regarding flavor approval certifications from concerned authorities push the trends further.

Allied Market Research gathers market trends for keen stakeholders in its report “Flavors (Food and Beverages) Market - Opportunities and Forecasts, 2014 – 2020”. The report pointedly outlines market growth projections for the various segments of flavors market, involving company profiles, strategic trends, as well as financial projections over recent years. Key market drivers, opportunity segments, and possible limitations have been detailed for comprehensive understanding of prospective investors.

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