Food Intolerance Products Gaining Traction Across Regions

Food Intolerance Products Market driven by adoption of increasing popularity of specialty well-being food products that helps in fighting various celiac diseases & crohns disease

Understanding Food Intolerance Products Market

Food intolerance, also known as non-IgE mediated food hypersensitivity or non-allergic food hypersensitivity, is an adverse reaction to certain foods or group of foods and affect the digestive system. Food intolerance is more common than food allergy; it is also distinctly different from food allergy as it does not affect the immune system. This may be could be due to some enzyme deficiencies, sensitivity to food additives or adverse reactions to naturally occurring chemicals in foods. Lactose, sugars and gluten are common ingredients causing the intolerance worldwide.

Causes & Features–Remedies

Often, people suffering from food intolerance can consume these foods in small amounts without significant problems. Compared to food allergies, the symptoms generally take longer to emerge—typically symptoms may take 48 hours to surface-and may persist for several hours or days. Some people are observed to be food intolerant to different groups of foods, which may confuse the diagnosis as to whether the symptoms are caused by some chronic illness or food intolerance; this may delay the identification of the correct cause and hence delay the treatment. Common gastrointestinal symptoms are bloating, diarrhea, nausea, vomiting, irritable bowel, and sometimes can include skin rashes and fatigue, joint pains, night sweats, among other chronic conditions.

Gluten-free, lactose-free, diabetic food are recommended for overcoming food intolerance caused due to the presence of gluten, lactose and sugar respectively in food ingredients. There is increased awareness of preference of gluten-free food by patients suffering from celiac diseases as their bodies are unable to digest the gluten present in wheat, barley and other similar grains. Production of insufficient enzymes or lack of enzymes may be a significant cause for certain types of food intolerance. Lactose-free food items are preferred to treat lactose intolerant as the people suffering from this lack an enzyme—lactase—that is necessary to digest milk-sugar.

Intolerance foods containing monosodium glutamate (MSG), sulfites or histamines are some of the other common causes, though observed in fewer people. A wide variety of additives that are used in coloring, preserving and processing foods are some of the major causes of food intolerance; rising health awareness over the past decade has led people across region to avoid processed food or shun them altogether if the symptoms are repetitive. 

Diagnosis & Recommendations For Prevention

Often expert intervention of the dietician help may be needed for the diagnosis of food intolerance and to differentiate it from food allergy. However, features such as identifying patterns and type of symptoms over a prolonged period can help in diagnosis or to distinguish the intolerance reactions from those that might be a result of food allergy. An exclusion diet plan or a dietician diet helps in highlighting the foods that causes the problem and avoiding the consumption of foods or group of foods that contain the triggering effect are the preferred solutions. Food intolerance products market offerings consist of diabetic foods—diabetic bakery products, confectionery and spreads; gluten-free food—gluten-free pasta, bakery products and ready meals; and lactose-free diary food. Infants are more likely than adults to develop the intolerance of the lactose-intolerance type and the usual intervention is to encourage exclusive and prolonged breast-feeding.

Strategic Analysis

Product launch is a prominent strategy adopted by key market players to gain competitive edge. Expansion is the other prominent strategy to gain a stronghold in the market across regions. Recently, this month, OMEGA Diagnostics, based in based in Alva, Clackmannanshire that producing tests for allergies, food intolerance and other infection diseases such as HIV-Aids, has revealed that it is making robust growth in its food intolerance business; this could help to consolidate its presence in North America, China, and India. As per a report by Allied Market Research, titled, “World Food Intolerance Products Market - Opportunities and Forecasts, 2015-2022", the market is poised to reach $13.9 billion by 2022 with a CAGR of 6.9% from 2016 to 2022.

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