IVF Australia declared today that they are an Official Supporter of Sydney Gay and Lesbian Mardi Gras 2014, and Presenting Partner of ‘Women Say Something’.
“The last year has seen a doubling in the number of same sex couples (now 36%) and an increase in single women (now 50%) accessing our donor program in order to create families. IVF Australia is hoping to raise awareness amongst gay men to consider this altruistic gesture.” said Dr Louise Fay, Fertility Specialist at IVF Australia.
Michael Rolik, CEO Sydney Gay and Lesbian Mardi Gras, said “each year, we see more LGBTQI families at Mardi Gras, especially at events like our annual Fair Day. It’s fantastic to see members of our community fulfilling their dream of becoming parents, with the support of IVF Australia.”
Women from various walks of life are brought together through events organized by women say something. The sponsorship take its root from past campaigns of IVF Australia and Pink Media Group to encourage gay men to donate sperm and lesbian ladies to make families through Australia's heading IVF association.
Steph Sands, Founder and artistic director of Women Say Something, said “Its great to partner with Australia’s no.1 IVF organization. Many LGBTQI women are interested in starting a family, and Women Say Something is proud to associate with a company that helps make this happen.”
Ben Mulcahy, MD of Pink Media Group, “It’s amazing to be measuring campaign success based on the number of lives created!”
As per allied market research, Australian IVF market was the largest revenue generator in Asia Pacific region. Australian IVF market was estimated to be worth $369.7 million in 2013.
