Anti –Counterfeiting Technologies Continue Their Fight Against Fake Clothing And Accessories

Today, counterfeit clothing and accessories pose a great problem for buyers, retailers and even the regulatory bodies. Furthermore, commenting on the growing counterfeiting cases worldwide, the South African Clothing and Textile Workers Union’s, senior researcher, Simon Eppel said “It hampers economic growth and job creation and leads to greater income inequality. In this way, fraud also jeopardises the economic and industrial policy initiatives of the state.” According to an article published in the “iOL News “over R3 billion loss was recorded in South Africa alone, due to the fake designer clothing and accessories being brought into the nation. In a similar incident, the “Worcestershire News” in their 6 July 2015 edition reported raids carried out on houses linked to fake designer clothing sales on social media platform like Facebook.

Likewise, the “World Customs Organisation”, indicates that fake clothing’s and accessories have cost fashion brands approximately 400,000 job losses. The aforementioned organization further uncovered that close to £5 billion in proceeds was lost over past 20 years due to counterfeit clothing. In the United Kingdom alone fake designer clothes are believed to cost the country’s economy nearly £1 million in both tax and profits. Moreover, in recent years there has been a significant rise in the counterfeit clothes sold online. So to beat the heat, many new technologies are being implemented that can help brands tackle fake designer clothing and accessories.

In 2014, some chemical engineers at MIT predicted that soon shoppers would be able to identify fake goods themselves. These engineers highlighted that soon smartphones would enable customers to detect brand ID codes using infrared technology.  Similarly, in May 2015 Stora Enso and NXP introduced their smart packaging solution with NFC. Stora Enso integrates a RFID system provided by the NXP Semiconductors with its product packaging solutions. Commenting on their achievement NXP explained “By using NXP RFID technology such as NFC and ultra-high frequency (UHF), Stora Enso smart packages can be easily tracked and traced through the entire supply chain providing full end-to-end transparency.” Besides this, bar codes and upcoming track – and – trace systems like DNATrax would soon be in vogue to ensure safe packaging that prevents copy, promises safety of the packaged clothes and accessories and protects the integrity of the supply chain management.

Considering the recent boom in the global anti-counterfeit clothing and accessories packaging market, a report published by “Allied Market Research “indicates that the aforesaid market would grow by leaps and bounds . According to the report the anti-counterfeit clothing and accessories packaging segment would see a CAGR of 9.9 percent by 2020.

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