The emergence of 3D television, gaming, and networks has brought more thrilling experience at home.
Three dimensional technology is used in variety of applications owing to technological advancements. Applications of 3D technology include printing, entertainment, healthcare, defense, automobile & industrial, architecture, and others. Increase in demand of advance technology based products, 3D entertainment, 3D display shipment, and 3D printing are factors that create opportunities for growth. In medical and forensics, 3D printing has brought an evolutionary change in the way professional conduct surgeries and complicated operations. Healthcare industry would grow at the highest rate in coming years owing to technological advancements. The demand for 3D technology is increasing healthcare professional as it provides convenience and improved efficacy in research and surgeries.
3D Technology in Entertainment:
Another application area that is booming due to 3d technology is entertainment industry. People are demanding 3d entertainment as it provides better experience and more fun. The emergence of 3D television, gaming, and networks has brought more thrilling experience at home. Though it impacts eyes of person, but the demand for 3D entertainment devices is growing. Dr. Roger Phelps, a VSP doctor in Ojai, CA and principal of OjaiEyes Optometry, said 3D can impact each person differently. He said that it was an enjoyable experience to watch Avatar in 3D. Some of his patients informed him that they experienced fatigue or a headache after watching it. Some of his patients also felt nauseous during the movie.
He emphasized on the fact that people with marginal binocular vision do not have an ideal ability to use both eyes together. He explained, "In many cases these patients had marginal binocular vision. About 5 percent of the population can't perceive 3D because they're monocular, which means they only use one eye to see. Another 25 percent of the population has borderline binocular vision, meaning they can use both eyes to perceive 3D, but it's difficult."
Vision therapy:
People with marginal binocular vision are prone to feel nauseous or tired after watching 3D movie or playing 3D games. This implies that eye muscles have problems with coordination. Dr. Phelps recommends ‘Vision therapy,’ in which a series of special techniques can help people to learn how to coordinate their eyes. It is recommended to take this therapy from eye doctors, who specialized in binocular vision therapy. Extended viewing of 3D images is one of the techniques used in vision therapy. Initially, it causes fatigue, nausea, and headaches, but special glasses and longer viewing times can provide more comfort and thrilling 3D viewing experience.
20-20-20 Rule:
Nate Bonilla-Warford, OD, a VSP doctor with Bright Eyes Family Vision Care in Tampa, FL recommended, “Watch for red eyes, headaches, and squinting, and encourage taking breaks. We like to apply the 20-20-20 rule. Make a habit of taking a 20-second break every 20 minutes to stretch, breathe and focus on something 20 feet away. This gives you a chance to rest and check in with yourself."
Analysts studying the three-dimensional technology industry have presented comprehensive information about changing market dynamics in research reports. Allied Market Research has published a report titled, “Three-Dimensional (3D) Technology Market - Opportunities and Forecasts, 2012 - 2020.” As per the report, the 3D technology market is estimated to register a CAGR of 21% from 2013 to 2020 and would reach $175.1 billion by 2020. The report offers a comprehensive analysis of detailed segmentation, drivers & challenges, and competitive scenario. Furthermore, the study outlines SWOT analysis of leading manufacturers, opportunities, recent developments, and value chain analysis.
