Tuesday 19 April 2016

Telecom Brands Focus on LTE Market to Improve Government Services

Regions banking on the demands for high speed acts as a key driver for LTE sector. Besides this, first -mover benefit has kept the future of the industry robust.


At present, North America is seen taking a lead when it comes to LTE subscription counts. Research analysts at Allied Market Research constantly monitoring the growth rate, share and size and key trends hold the launch of early LTE networks responsible for such dramatic shift. Both Verizon Wireless as well as AT & T were the first one to introduce these networks to the market. However, the sudden growth in operator’s commitment in matured and developing regions such as Asia – Pacific has interested many investors off late. The region has led to year-on-year growth in the subscription to strengthen its position like North America. Apart from this, the operators active in Western European region are finally pushing the 4G adoption rate. 


Where LTE Market Players Exist?


Today, regions including Africa, Asia -Pacific, Americas, Eastern and Western Europe, Middle East, USA and Canada hold most users. These areas are banking on the need for high speed by customers. Networks in these locations failed to ensure sufficient capacity. Thus, new revenue stream created by LTE became highly essential. Prominent vendors are observed constructing a brands value through technology leadership. Apart from this, take first – mover benefit has kept the future of many brands strong in the United States, Japan and South Korea.

What’s Driving the LTE Market Uptake?


There are many factors responsible for the ongoing launches of these networks worldwide. Firstly, many operators are seen using these networks to enhance the quality of their mobile broadband customer experience. This differentiates from competitors, causing competitors to introduce after the first -mover in an industry. Secondly, some of the most popular devices can be easily connected to a rising number of frequency used by the networks. Thirdly, well -known operators are still seen refraining from charging any sort of premium for access over 3G. Lastly, LTE operators are continuously enhancing network coverage, widening their reach to their potential consumers.

Impact of LTE Market on Consumer Behavior


Companies such as SKT has witnessed close to 50 percent rise, month on month basis, when it comes to data usage – month on month basis. The company revealed that approximately 39 percent of LTE application is especially for the multimedia services, over 30 percent on 3G. At present, the postpaid smartphone base of AT & T using network capable devices as well as smartphone data usage per systems is growing.  This has caused the wireless data revenues to rise by 19. 8 percent year – on -year basis.

Eyeing the major developments in the sector, Allied Market Research has published a report titled “World LTE Market - Opportunities and Forecasts, 2012-2020.” The study assesses the important business factors such as growth rate, share and size and major trends in the industry.