Craft beer companies have been strategizing on improving their product portfolio by branding craft beer. In recent years, craft beer has become available in microbrewery formats.
The rise in demand for different types of beer styles across the key regions, specifically North America, Europe, and Asia Pacific, drives the craft beer market, in terms of value. Microbrewers have been producing and selling beer with characteristic product offerings among its target customers, which has resulted in homogeneous market. This has allowed craft brewers to establish their independent segment in the global craft beer market. For instance, as of 2017, the U.S. had more than 6,266 craft breweries operating in the country accounting to $26 billion retail value sales.
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The global craft beer market size was valued at $108,912 million in 2018 and is projected to reach $186,590 million by 2025, growing at a CAGR of 8.0% from 2018 to 2025. In 2018, Europe accounted for nearly a 43.6% share of the craft beer market.
The rise in demand for different types of beer styles across the key regions, specifically North America, Europe, and Asia Pacific, drives the craft beer market, in terms of value. Microbrewers have been producing and selling beer with characteristic product offerings among its target customers, which has resulted in homogeneous market. This has allowed craft brewers to establish their independent segment in the global craft beer market. For instance, as of 2017, the U.S. had more than 6,266 craft breweries operating in the country accounting to $26 billion retail value sales.
The key players profiled for the craft beer market analysis include Anheuser-Busch InBev, Carlsberg Group, Diageo PLC, Heineken N.V., Erdinger Brewery, Lasco Brewery, Oettinger Brewery, Radeberger Brewery, and BAVARIA N.V.
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