The market for hookah tobacco has migrated from developed countries to developing economies including India, Africa, Indonesia, and Iran. Growing popularity for theme based bar and café, availability of numerous flavors and increasing consumer base are likely to drive the growth of the hookah tobacco market during the forecast period.
Hookah tobacco is tobacco smoked with a hookah or waterpipe. It is also known as maassel, waterpipe tobacco, argileh, or nargileh. It comes in different flavors such as mint, apple, cherry, coconut, chocolate, cappuccino, licorice, and watermelon. Hookah tobacco is a syrupy kind of tobacco in molasses used by a pipe or a hookah and is available in numerous ways. Hookah tobacco is generally consumed for its relaxing and energizing effect. It is gaining popularity because of the emerging culture of theme based café and the growing inclination of consumers toward its flavored consumption.
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The hookah tobacco market size is expected to reach $1,696.4 million by 2030, registering a CAGR of 6.5% from 2021 to 2030.
Several factors are driving the growth hookah tobacco market such as rapid rise in health consciousness, tobacco product manufacturers have invested in R&D of several low-risk tobacco products. As a result, these businesses have been able to maintain profits while also expanding their existing customer base. In addition, rising per capita income has given market participants more ways to raise product prices and shift toward premium products. It is consumed for its benefits that calm and energize the mind. Furthermore, Growing hectic and stressful lifestyles have resulted in an increase in the number of both male and female smokers. In addition, tobacco product manufacturers have been releasing feminine-labeled products to increase the number of female consumers. Flavor-infused hookah tobacco has been gaining significant popularity among millennial population.
The players operating in the hookah tobacco industry have adopted product launch and business expansion as their key developmental strategies to expand their market, increase profitability, and remain competitive in the market. The key players profiled in this report include Japan Tobacco, Inc., Alzawrae Industrial Company, Metco Ltd, Al Fakher Tobacco Trading LLC, Cloud Tobacco, Inc., Mujeebsons, Fumari, Inc., Haze Tobacco, LLC, Al Andalus Flavoured Tobacco & Molasses Co. LLC and Social Smoke, Inc.
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