Instant Tea Premix Consumption Market Provides an in-depth Industry Analysis with Current Trends

The Instant Tea Premix Consumption market is expected to witness significant growth due toIncrease in number of obese & overweight individuals, Health benefits associated with instant tea, and expanding retail market. Moreover, introduction of new flavors is anticipated to boost the overall revenue of the industry.

Instant tea premix is a formulation to prepare tea easily. The instant tea premix Consumption market is expected to witness notable growth in the coming years due to changes in lifestyle patterns of consumers, as they are more inclined toward instant beverages. Moreover, upsurge in disposable income of consumers, development of distribution channels, and increase in demand for value-added products among consumers notably contribute toward the growth of the global instant tea premix market. However, fluctuation in prices of raw materials hampers the instant tea premix consumption market growth.

China, Sri Lanka and India are the major instant tea premix producing countries consisting of major players such as Tata Global Beverages, Alwazah Tea, and the Ceylon Tea Company in the global market.

The global instant tea premix consumption market size was valued at $1.4 billion in 2019, and is projected to reach $2.1 billion by 2027, registering a CAGR of 6.8% from 2021 to 2027. The cardamom instant tea premix segment was valued at $326.0 million in 2019, and is projected to reach $476.1 million by 2027, growing at a CAGR of 6.5% from 2021 to 2027.

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Multiple health benefits associated with consumption of instant tea premix and rise in fitness concerns among individuals are the major instant tea premix consumption market trends that contribute toward the growth of the market. The additional facts that support the growth of the market include increase in café culture, change in taste preferences, and introduction of new flavors with additional healthy ingredients. 

These players are adopting strategies such as new product/service launch, merger, and acquisition to strengthen their position in the market. For instance, Sariwangi – an Indonesian tea brand owned by Unilever – announced that it launched its new 3-in-1 instant tea premix products in June 2019. The company’s new range of products includes two variants of powdered milk tea – caramel and Teh Tarik. Moreover, Nestlé India announced that it launched its new products in instant tea premixes category named Everyday Chai Life, in India in December 2018. The new brands include products such as saffron & cardamom, ginger, desi masala, and lemongrass to offer consumers a premium, immersive experience.

Key findings of the study

• The powder instant tea premix consumption size was as valued at $905.2 million in 2019, and is projected to reach $1,308.2 million by 2027, growing at a CAGR of 6.4% from 2021 to 2027. 
• The cardamom instant tea premix segment is likely to hold the major share of 22.6% during the forecast period. 
• E-commerce is anticipated to exhibit the highest growth of 7.5%. 
• North America is leading the instant tea premix consumption market, and is expected to remain dominant throughout the forecast period.