Luxury furniture retailer
Casa Convenienza pairs up with Roche Bobois the popular premium luxury
furniture designer to explore the Romanian market, opening new stores in
Bucharest. This is just another climb in the luxury furniture segment that is
appending aesthetic value of offices, shopping centres, offices and so on. Additionally, it won’t be wrong to quote that
the premium furniture is now a part of nearly Euro 396.46 billion furniture
industry.
This metier business market
of sans pareil finishing and fixture looks much disunited when it comes to
fulfilling demands, by majorly family run business. Furthermore, by geographic
region, Europe leads the market for premium furniture, followed by the
developed nation United States as well as Asia –Pacific region. To top it all,
since last four to five years, the luxury furniture market has observed animpeccable growth as a result of growing economy, HNW, ever-changing behavior
of the consumer across the globe and rising impact of the upcoming markets.
The Italian lavishness in at
peak of premium brand Fendi Casa’s latest 2015 collection which stole several
hearts at the Maison & Object held in Paris. In addition, RH CEO Gary
Friedman who plans on positioning his company to be “one of the most dominant
and exclusive luxury home furnishings collections in the marketplace.” Friedman adds “But it’s
important to note that this aspiration is not born out of greed or power.” He
writes on his RH’s site, “I believe we are making a difference, creating a
ripple…It’s not about the furniture. “
According to a report
published by Allied Market Research titled “Global Luxury Furniture Market
(Material, End-Use and Geography) - Size, Share, Global Trends, Company
Profiles, Demand, Insights, Analysis, Research, Report, Opportunities,
Segmentation and Forecast, 2014 – 2020.” As per the report the luxury furniture
sector is highly influenced by the dynamic environment of its five distinct
product category including the Lighting, Living and Bedroom, Bathroom, Outdoor
as well as Kitchen furnishings . Albeit, the living and bedroom furniture
market have emerged as the flourishing segment, the swift in outdoor living has
fuelled growth of outdoor furniture. To conclude rising counts of aspirational
end –users, majorly the young working class and home owners have contributed to
the demand for more premium and durable furnishings.
