The counterfeiting of automobiles
and electronic parts has rapidly increased over the years and poses a
significant threat to the electronic and auto packaging industry. According to ASIRT (Association for Safe
International Road Travel), close to 1.3 million people lose their life, in
road accidents every year. In this scenario, one of the leading causes of car
crashes arises from the use of fake or counterfeit automobile parts. In 2013 the
U.S Federal Trade indicated that the auto counterfeiting industry wouldgenerate approximately $12 billion.
A study carried out by the
“Business Action to Stop Counterfeiting and Piracy “forecasted that the value
of fake products including counterfeit automobile parts, estimated at nearly $
650 billion in 2013, would double by the end of 2015. An article published in
the Industry Week magazine, in 2013, mentioned that the auto market suffered an
annual loss of 3 billion, whilst the segment of semiconductors witnessed an
approximate loss of $75 billion
Industry experts anticipate that
the market of anti-counterfeit packaging would emerge dynamically in the coming
years with the rapid pace of technological advancements for solutions in
serialization and track and trace technologies.
The growth would be triggered by the intense publicity of technological
advancements for serialization as well as track-and-trace. Presently, Armcor
and Kezzler, two leading serialization solution providers, offer a full service
and cutting edge serialization packaging through MaXQ. MaXQ provides unique identification codes to
major global brands.
In addition, ingenious technologies that are
developed in the rapidly growing RDIF segment would also drive the profitability
in anti-counterfeit auto and the electronic packaging technology sector. In April
2015 Zebra Technologies Corporation made a major breakthrough in RFID
technology by launching the 1D/2D code scanning and high-geared RFID for mobile
devices. Inventions in the RFID segment would also drive the sales notably in
developing economies, as technologies observe a great market penetration.
