Comfort Is The New Mantra Of Footwear Industry
Also, understanding that customers are looking for footwear that offers only pleasure, and no pain brand like ‘Naturalizer’ decided to enter women fashion duty shoe segment to fulfil safety requirements at work. Launched under the name ‘‘Naturalizer@work’, the brand uses patented multi-density foam inserts to ensure more breathability, resilient cushioning, moisture management and more. To carry company’s comfort legacy forward, Naturalizer has paired up with the components company Ortholite. The product would hit the company stores on August 15, 2015 and priced from $99 to $199.
Another, global player in the footwear Converse has finally decided to make the Chunks more comfortable. The new addition is an improved version of the brands ‘Chuck Taylor’ collection – and the key mantra would be comfort. Chuck II would cost buyers approximately $15 more than the existing collection, revealed Bloomberg. For all those who work on their feet all day long RefrigiWear had designed new shoe series including Iron Hiker, Rally Hiker and Rustic Hiker. The series feature cutting –edge VitaComfort™ layer with a 360 degree cushioning along with additional foam padding to ensure great comfort level. The innovative VitaComfort™ layer works as a shock absorber that help users’ lower back pain, foot as well as knee pain.
Other brands making feet happier than ever includes Dr. Scholl’s, Birkenstock, Crocs, Ugg Australia and Keds among many others. Allied Market Research has published a report titled “World Footwear - Market Opportunities and Forecasts, 2014 – 2020.” As per the report the footwear market in LAMEA, North America, Europe and Asia –Pacific would witness a significant growth.