Worldwide,
people are taking to microwave cooking, as they believe it is healthy. To woo
customers, microwave brands are now offering customers more than just,
traditional cooking, grilling and steaming. Furthermore, with the aim to make
these appliances a powerhouse of cooking, manufacturers are considering
improvements in their existing freestanding or in –built features. Quick Touch
model from Breville is a finest example that offers consumers a user-friendly
interface. The brand enables users to adjust power level easily and accordingly
to suit a particular food type. Breville’s top –selling make secures
approximately 8.7% market value share in, the over $300 price category.
Another
microwave manufacturer Panasonic is busy concentrating on the convenience of
use, automatic features as well as whip smart technology to help buyers reap
optimum benefits from their microwaves.
The new microwave innovation from the company promises multiple cooking
techniques such as latest steaming feature for nutritious, delicious food,
defrost function and more. Healthy and easy to cook meals also go hand – in –
hand for microwaves from Sharp. Besides convenience cooking, the appliance
enable easy meal preparation for nutrition – packed food at an affordable price
and the trend is significantly visible in the Australia. The latest model from
Sharp come with cutting - edge features including Sensor and Flatbed features,
which makes the cooking experience easy and simple.
LG
Electronics too has paid attention to innovation. The brand intends to
introduce easy to clean microwave ovens.
Latest model ‘32-Litre Stainless Steel Convection Oven With Grill’ from
the makers come with interior made of stainless steel backed by grease removal
coating. The features make cleaning completely fuss-free. The model also boasts
of its humidity sensor that instantly identifies vapour and can adjust the
power levels as well as meal preparation time during cooking. Allied Market Research
has published a report titled “World Microwave Oven Market - Opportunities and
Forecasts, 2014 – 2020.” As per the report the microwave oven industry would observe
growth in regions such as LAMEA, North America, Europe and Asia –Pacific.
